Chris's Story

Problem: Although New York City has made great strides to reduce their number of smokers, approximately 12,000 residents still die from tobacco-related illnesses a year. We teamed up with the Health Department to create a memorable and educational campaign about the devastating effects of tobacco use.

Our Impact: We told the story of Chris, a young man who was diagnosed at 39 with stage 4 lung cancer. Through TV commercials, print and social media ads, we shared Chris’s disbelief at getting sick, the extreme pain caused by his radiation, and his daily fears that he could become sick again. We urged residents to visit or call 311 to receive free medication and coaching.