New parents are primarily concerned that babies develop at a normal pace. DCF worked with NYC Health and a new mother of twins to brand and promote Early Intervention, a program that teaches parents to help their child if affected by developmental delays.
DCF filmed the touching story of Glenda and her boys for a firsthand perspective of Early Intervention. With the support of the program, Glenda learns that she is the best teacher for her son with cerebral palsy, and that she can use simple, everyday routines to help him develop in big ways.
We also revamped the program’s website and created educational materials that all convey a bright, happy look for the program.