Choose the Best Words

First Place Winner!
2019 National Association of Government Communicators
Blue Pencil & Gold Screen Award
International first place recognition for excellence in government communications in the Educational or Promotional Campaign category.

First Place Winner!
2019 Creative Communication Award
International first place recognition for excellence and outstanding ideas in communication in the Social Responsibility Category.

Problem: Every day, there are New Yorkers who struggle with depression, anxiety and many other issues with no one to turn to. Many people will be willing to help their friends, family members or co-workers struggling with mental health issues, but they don’t know what to do or say.

Our Impact: We created a fun, animated awareness campaign to promote free Mental Health First Aid (MHFA) training courses, encouraging people to talk to others about mental health issues. Each ad, in English, Spanish, and Chinese, illustrates a common scenario where MHFA training could benefit. With brightly animated videos and comic strip-like print ads, we clearly show how choosing the best words can make a big difference. From a mom talking to her secluded teenage daughter, to a co-worker approaching another co-worker dealing with stress, MHFA training can be beneficial for everyone.