Fruits & Veggies
The Challenge: Sometimes the most tried and true advice still goes unfollowed. In an effort to get New Yorkers to eat more fruits and vegetables, the city unveiled Healthy Eating Packets and a text message service that pointed New Yorkers to their nearest Farmer’s Market.
Our Impact: We created fun, colorful print, digital and social media ads educating New Yorkers about these services. While the images were lighthearted, the messaging reminded viewers that a diet full of fruits and vegetables strengthens the heart and improves overall health.
