Marie's Story

Marie, a Bronx woman, had a unique story to tell about the things that smoking had taken from her, literally—various parts of her body were amputated as a result of smoking-related illnesses. Working in conjunction with NYC Health, DCF Advertising found a unique way to tell Marie’s story through this memorable series of anti-smoking ads.

This campaign was extremely successful; the approach DCF helped to create, and her unique story, was used in a national CDC campaign.