Vax Up, Boost Up, NYC!

The Challenge: With both Pfizer and Moderna releasing booster shots for COVID-19, early immunization numbers did not match those getting the booster.

Our Impact: Building from previous campaigns and outreach with NYC Health, these animated spot ads instilled a collective pride in getting through the pandemic as individuals working together for a greater good. Overcoming COVID-19 was the power of each person making the conscious choice to not only vaccinate, but receive their boosters in a safe and timely manner. Each ad was a reminder to New Yorkers that boosters were free, readily available, and most selflessly, life saving.