Get Your Child Vaccinated

The Challenge: When the vaccine became available for kids as young as 5 years old, many parents and guardians had reservations about getting their child vaccinated against COVID-19.

Our Impact: As soon as younger children were eligible for the COVID-19 vaccine, a citywide campaign needed to be implemented quickly, addressing the fears and apprehension of parents and guardians. A series of videos, print and digital ads ran throughout the city in over 13 languages. Each ad answers different questions or concerns about the COVID-19 vaccine for kids, putting minds at ease and helping the community stay safe.