Hookah

The Challenge: Hookah use has been on the rise among teenagers since 2008. Many believe hookah is a healthier alternative to smoking cigarettes, when, in fact, it is not.

Our Impact: We developed a simple awareness campaign to tackle the misconception that hookah is a healthier smoking alternative. Through edgy videos and accompanying print ads, we clearly communicate the staggering fact that just one hour of smoking hookah is equal to smoking 10 cigarettes.