The Challenge: Hookah use has been on the rise among teenagers since 2008. Many believe hookah is a healthier alternative to smoking cigarettes, when, in fact, it is not.

Our Impact: We developed a simple awareness campaign to tackle the misconception that hookah is a healthier smoking alternative. Through edgy videos and accompanying print ads, we clearly communicate the staggering fact that just one hour of smoking hookah is equal to smoking 10 cigarettes.

Apr 2018