Exploding with Salt

The Challenge: High amounts of sodium are in many packaged foods and most people don’t realize this excessive salt intake can lead to serious health issues like heart attacks and strokes. A public awareness campaign needed to be developed to help consumers compare labels and choose less sodium.

Our Impact: In developing an effective campaign with NYC Health, we played “detective” by exposing the high salt content of common products which consumers may have never suspected. Through print and outdoor ads with vivid to-the-point imagery and powerful messaging about the health consequences of high salt intake, we empowered consumers to also be “detectives” by comparing labels to make the best dietary choices.