Step Up, NYC!

The Challenge: Due to the highly contagious omicron variant and people spending more time indoors during the winter season, COVID-19 has been rapidly rising in NYC.

Our Impact: We partnered with NYC Health to quickly develop a comprehensive multimedia campaign promoting the steps all New Yorkers can take to keep our city safe. Each brightly colored, bold ad shows the four important steps that help stop the spread of COVID-19, animating into a New York City skyline. Video, print, OOH, social and digital ads ran citywide in 14 languages.