The Challenge: New York City officials reported that more than half a million residents qualify for SNAP (formerly food stamps) but aren’t signed up. How do we reach these hungry, city-goers in need and educate them of their rights?

Our Impact: We partnered with the Human Resources Administration to create a user-friendly, mobile-optimized website and accompanying print campaign. We used real-life SNAP recipients to share how the program changed their lives with a strong call to action to visit the website and check eligibility.